Register Now
Schedule at a Glance
Educational Sessions
Sponsorship and Exhibit Opportunities
Silent Auction Donation Form
Silent Auction Item List
Hotel Information
Fun Activities
Speakers' Bios
![]()
Event Sponsors
Host Sponsor
Sheraton Greensboro Hotel at Four Seasons & Silent Auction/Golf at Grandover Resort & Conference Center
CVB Sponsor
Greensboro Area CVB

2012 AENC Annual Meeting
June 10-11, 2012 (Sunday through Monday)
Sheraton Four Seasons, Greensboro, NC
Sheraton Greensboro Hotel at Four Seasons
3121 High Point Road, Greensboro, NC 27407
336.323.4850 | www.sheratongreensboro.com
![]()
Sign up NOW
Click the image for the Registration Form!!
Schedule at a Glance 
Saturday, June 9, 2012
11:30 a.m. - 5:00 p.m.:
AENC Golf Challenge - Grandover Resort - (Optional Event & Separate Fee)
2:00 - 6:00 p.m.:
AENC Registration Desk Open
Evening:
Greensboro Grasshoppers Ball game & Picnic (Optional Event & Separate Fee), 1st bus leaves the Sheraton at 5:45 p.m.
Sunday, June 10, 2012
9:00 a.m. - 6:00 p.m.:
AENC Registration Desk Open (Re-opens at Grandover at 7 p.m.)
10:00 - 11:30 a.m.:
Brunch at Proximity Hotel –Transportation Provided from Sheraton
Noon - 1:00 p.m.:
Exhibits Open
1:00 - 2:15 p.m.:
General Session: Increasing Your Leadership Power While Managing the Stress of Change - Dr. Jerry Teplitz
2:15 - 2:45 p.m.:
Refreshment Break & Visit Exhibitors
2:45 - 3:45 p.m.:
Breakout Sessions - Your Choice!
#1 Creating High Energy Websites and PR Materials –Dr. Jerry Teplitz
#2 Turning Members into Fans –Donna Cutting
#3 And Now for Something Completely Different –Re-inventing and Re-energizing your Events!
3:45 - 4:15 p.m.:
Refreshment Break & Visit Exhibitors
4:15 - 5:15 p.m.:
General Session: Engaging the Ages! Associations discuss real life success with engaging younger members!
6:30 - 7:00 p.m.:
VIP Reception –By Invitation –Grandover Resort –Transportation Provided
6:45 p.m.:
Transportation to Grandover Resort for Evening Events
7:00 - 9:30 p.m.:
Welcome Reception (Dinner Quality Hor D’oeuvres) Silent Auction & Entertainment- Grandover Resort
9:30 p.m.:
Transportation for Return to Sheraton for After Party
9:30 - 11:00 p.m.:
After party –Sheraton Greensboro Hotel –Continue Networking and Conversations!
Monday, June 11, 2012
7:00 a.m. - 2:00 p.m.:
AENC Registration Desk Open (Desk will be closed during the Luncheon)
8:00 - 9:00 a.m.:
Buffet Breakfast & Visit Exhibitors
9:00 - 10:30 a.m.:
Breakout Sessions - Your Choice!
#1 Business Model Thinking for Association Boards and CEOs – Jeff De Cagna
#2 The Case of the Lost Employees: How to Engage Your Staff – Donna Cutting
#3 Hotel & Meeting Contracts: Legal Considerations - Lisa Hix, Esq.
10:30 - 11:00 a.m.:
Refreshment Break & Visit Exhibitors
11:00 a.m. - Noon:
General Session:Five Reasons Why Membership is Killing Associations – Jeff De Cagna
Noon - 12:30 p.m.:
Networking, Silent Auction Pickup
12:30 - 2:00 p.m.:
Luncheon, Awards & Annual Business
2:00 - 3:00 p.m.:
Final Pick up of Silent Auction Items
Sunday, June 10, 2012 
1:00 - 2:15 p.m. - Opening General Session
Increasing Your Leadership Power While Managing the Stress of Change
Dr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc.
“Increasing Your Leadership Power while Managing the Stress of Change” is a presentation that addresses the specific situation of the stresses we experience as result of both expected and unexpected change in our lives. And the one certainty for the 2000’s is that the rate of change will continue. Participants will learn techniques that will enable them to cope with the stress of change more productively and effectively.
Research shows that we use less than 10 percent of our brain power. Imagine the difference in your life as a leader if you and the people around you could access more of this hidden potential. The session gives you actual tools for achieving unlimited leadership growth by unleashing the power of your mind. The program also helps you to increase your creativity and productivity and gives you techniques with practical take home value for reaching your leadership goals and objectives.
2:45 - 3:45 p.m. - Breakout Sessions (3)
#1 - Creating High Energy Websites and PR Materials
Dr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc.
Why do some websites and ads work and others don’t?There are as many theories as there are experts, but there is one key explanation that is usually overlooked. It’s the energy that the copy and graphics in the ad and on the web-site generate. If energy is present, it encourages people to read your piece or pages; if energy is lacking, they’ll most likely throw it away or click off. In the fascinating seminar CREATING HIGH ENERGY WEBSITES AND PR MATERIALS, you will learn why everything you see has a positive or negative impact on your energy system. And once you understand this concept, you will discover ways to create high energy Website and promotional materials that capture the attention of surfers and readers. The ultimate result is greater profits. As a consultant, Dr. Jerry Teplitz has used the technology of Behavioral Kinesiology Muscle Checking on ads and pr materials for retailers, as well as for the authors of the Chicken Soup for the Soul book series and Heinz U.S.A.
#2 - Turning Members into Fans
Donna Cutting, CSP, is the President and CEO (Chief Experience Officer) of Donna Cutting Presents, Inc.
Turn your members, customers and referral sources into raving fans by rolling out the red-carpet. Associations and partner companies alike will benefit from this high-energy, interactive, fun session which will leave you with action ideas for creating a brand so strong that your name becomes synonymous with celebrity service.
Learn from an Association Executive who grew his organization to more than 10 times its size by delivering“movie moments” to his members.
Find out how one hotel raised the bar on VIP treatment and how it positively affected service scores everyone in the company.
Hear about a University who went from mediocre to extraordinary and tripled the size of its freshman class. When you roll out the red carpet for your customers they will return and refer, and when that happens –every day is a holiday!
#3 - And Now for Something Completely Different - Re-invent (and re-energize) Your Events
Can your events and education sessions best be described as "same, same, but different". Experience first hand a new learning model. Get ready to take away some great ideas to energize your events to create experiences and learning that will change behaviors and keep them coming back for more.
4:15 - 5:15 p.m. - General Session
Engaging the Ages
Panel Presentation with Associations - Moderator - Denise Ryan, MBA, CSP, Firestar
In 2011, an ASAE/McKinley Marketing Research Study showed that 45% of all association members were age 55 and older. In 10 years that will increase to 87%.What are you doing to bring in and engage your future members and leaders?Representatives from associations will discuss real world examples of how the programs they have initiated for younger members have energized their organization.
Monday, June 11, 2012 
9:00 - 10:30 a.m. - Breakout Sessions (3)
#1 - Business Model Thinking for Association Boards and CEOs
Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,Principled Innovation LLC
The irresistible forces of relentless societal transformation make it critical for association boards and CEOs to act decisively to prepare their organizations for a volatile and uncertain future. Perhaps the most critical aspect of this work is developing and experimenting with new business model concepts that will make it possible for organizations in our community to thrive in the years ahead. This session will inspire participants to build their capacity for holistic business model thinking, and will examine new principles for designing 21stcentury business models.
#2 - The Case of the Lost Employees - How to Engage Your Staff Featuring
Donna Cutting, CSP, as Gal Morale
In a style that mixes theatre with presentation, the objectives of this session are to:
Describe what employees want (aside from a paycheck)and why they stay and stay engaged;
List 50 action ideas for keeping employees engaged EVEN in a down economy;
Maintain your own motivation regardless of your company’s engagement strategy (or lack of one); and
help you construct plan to incorporate low or no cost on boarding strategies, recognition and celebration into the work place to keep morale high, employees motivated and improve productivity and overall customer experience.
#3 - Hotel and Meeting Contracts
Lisa M. Hix, Esq | Venable LLP
Faced with a changing financial climate, tightened budgets, and shrinking meeting attendance, many associations have taken a new look at at meeting contracts. Join us as we delve into several topics of interest, including the legal pitfalls of letters of intent, hotel cancellation and attrition, force majeure, indemnification, convention center agreements, and understanding the relationship between insurance coverage and common areas of liability. Examine the most common legal hazards in hotel, convention center, and other association meeting contracts, and leave with practical tips for negotiating tighter agreements with less financial risk.
11:00 a.m. - Noon - General Session
Five Reasons Why Membership is Killing Associations
Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,Principled Innovation LLC
Membership is perhaps the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: membership is who we are and what we do. But what happens when the world shifts irrevocably, unleashes forces beyond our control and upends this long-standing paradigm?What happens when today’s busy, demanding stakeholder shave vastly higher expectations for new value creation than our limited membership-centric business models are able to deliver? Our closing session will explain five critical reasons why the focus on membership is killing association business models today, and will challenge the prevailing orthodoxy that our organizations must continue to be about member-ship going forward.
![]()
Hotel Information 
Deadline for AENC Rooms at Special Rate is May 8th.($135/night plus taxes)
Sheraton Greensboro Hotel at Four Seasons - Joseph S. Koury Convention Center
Easily accessible from I-40 and I-85; 12 miles from PTI Airport (Piedmont Triad International)
Visit www.sheratongreensboro.com
Free on site self parking; hotel is steps away from the Four Seasons Mall.
Complimentary transportation to and from sister property – the Grandover Resort, for use of golf, tennis or spa facilities.
Call In Reservations:
Reservations (800) 242-6556 or (336) 292-9161 and tell them you are with AENC. Rate is good for up to 4 people per room; rate available June 8-12, 2012; if you leave before your reserved departure date, there will be charge of 50% of one night’s stay penalty.
On-Line Reservations:
Online reservations have been set up for AENC Annual Meeting 6/8/12-6/11/12. Visit Sheraton’s Website https://booking.ihotelier.com/istay/istay.jsp?hotelid=2576Once on the website, select groups (top of page) and enter the attendee code AENC12 (not case sensitive).Select the dates needed for your stay. You may check the status of reservations made online only by using the coordinator code AEF08A (not case sensitive).
AENC Golf Challenge 
Saturday, June 9, Tee Time 11:30 AM
Grandover Resort & Conference Center
100 Club Blvd., Greensboro, NC (336) 294-1800You must provide your own transportation or you may ask to take the Sheraton Shuttle. www.grandoverresort.com Located just 10 minutes from the Sheraton, the Grandover Resort golf courses are renowned by golfers everywhere. Winners will be announced on Sunday evening at the Silent Auction. Golf fee is $100 and includes green fee, cart, box lunch and opportunity to win prizes. You can purchase beverages during the game from the golf cart (credit cards accepted). BONUS: The Top 3teams who qualify will be notified and will receive an invitation to The Golfe Meetings Masters Championship,November 14-18, 2012, San Diego, CA.
“Take Me Out To The Ballgame” - A Night with Friends and the Champion Greensboro Grasshoppers 
Saturday, June 9
308 Bellemeade St., Greensboro, NC (336) 268-2255Bus transportation provided from the Sheraton or you can drive and park in one of the nearby lots. Buses leave Sheraton at 5:45 or 6:15 PM. Cost $25 per person includes a seat for the game and all you can eat buffet (6-7:30 PM) with hamburgers, hotdogs, fried chicken, baked beans, cole slaw, chips, cookies, tea, lemonade, or water. AENC will have a reserved picnic area and adjacent seats for the game. Buses return at8, 9, 10 and 11 PM. Children age 4 and under are free. After the game, you can explore downtown Greensboro within walking distance. First pitch is at 7 PM.
Sunday Brunch At The Proximity – First LEED©Platinum Hotel in the USA! 
Sunday, June 10: 10:00 AM
704 Green Valley Road, Greensboro, NC
www.proximityhotel.com
Be a guest of the Proximity for brunch followed by a tour of this unique hotel. Bus transportation will leave the Sheraton at 10 AM and will return you to the Sheraton in time to visit with exhibitors and the opening general session or you may drive yourself. Either way, you must check this item on the registration form to be included in the count for brunch!
Grand Opening Night Event & Silent Auction 
Sunday, June 10: 7:00 – 9:30 PM
Heavy Reception, Silent Auction, Entertainment The Grandover Resort & Conference Center
Located a short 10 minute drive from the Sheraton, the Grandover will be your location for the gala Sunday night event. Snag some great items from the Silent Auction (see the AENC website for a preview of items at www.aencnet.org). Connect with association and affiliate members. Buses will provide transportation from the Sheraton. Schedule to be announced.
After Party 
Sunday, June 10: 9:30 – 11:00 PM
Sheraton Greensboro Hotel
Return to the Sheraton and meet up with friends at the Link@Sheraton located in the North Lobby for more conversations. Located adjacent to the Martini Bar, it is a perfect place to continue the fun!
Breakfast, Lunch, Breaks And Reception 
Your registration includes Sunday morning brunch, breaks and the heavy (dinner worthy) reception, plus Monday buffet breakfast, breaks and lunch!
AENC Annual Meeting - Make It Your Own! 
You have choices: you can register for the entire event or just for a day. Greensboro is an easy commute from many areas so if you can’t attend it all, pick a day and get your learning and networking on! At any rate, you will be done by 2 PM on Monday so you can return home early!
Breakout sessions are designed with variety so that you can select those which suit you best.
Networking is the best informal learning you can find. Whether it is finding a new program, service, product or hotel in the exhibit area or sharing solutions with another person,there is time during the meeting to meet and learn from others.
Share the opportunity. Associations can send a secondhand additional staffers at a greatly reduced rate. This is a great time to get quality information from nationally recognized leaders and share it with others on your team!
Registration Options 
Use this registration form and fax to: (919) 848-8525
OR mail to: AENC, 7511 Mourning Dove Rd., Suite 102, Raleigh, NC 27615 Payment must accompany registration.
Speaker Bios 
Dr. Jerry Teplitz, Jerry Teplitz Enterprises, Inc.
In addition to being an Attorney he also has Ph.D. in Wholistic Health Sciences. He has been a consultant and speaker at over1600 meetings and has spoken to overtone million people showing participant show to optimize their brain’s performance.He has been selected by PCMA(Professional Conventions Management Assn. as a “Best-in-Class” speaker. The Canadian Society of Association Executives selected him as an “Association Excellence” speaker. His years of study in success and motivation reveal ideas that can move us all into a new look at ourselves and our lives. He authored a #1 Best Seller on Amazon –Switched-On Selling: Balance Your Brain For Sales Success. Other books include Managing Your Stress in Difficult Times: Succeeding in Times of Change and Brain Gym for Business. He hosts a radio show “Healthy Alternatives” on Web Talk Radio.net and has earned the title of Certified Speaking Professional from the National Speakers Association. His clients include: ASAE Annual Conventions eight times, ASAE Great Ideas Conference,Canadian Society of Association Executives and numerous state and local Chapters. www.teplitz.com
Donna Cutting, CSP, is the President and CEO (Chief Experience Officer) of Donna Cutting Presents, Inc.
Donna Cutting is a nationally recognized expert in employee engagement and customer service. An author, speaker, training consultant and stage actress, Donna helps leaders create places where employees get Standing Ovations and customers have Celebrity Experiences. She is the author of“The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service”. She speaks and delivers training programs for small and large corporations and association sand has been featured in national, regional and local media.She earned the CSP (Certified Speaking Professional) designation, held by less than 10% of speakers in the National Speakers Assn. and the International. Federation of Professional Speakers. www.donnacutting.com
Jeff De Cagna FRSA FASAE, Chief Strategist and Founder,Principled Innovation LLC
Jeff De Cagna is chief strategist and founder of Principled Innovation LLC, and the association community’s leading voice for innovation. Jeff founded Principled Innovation LLC in 2002 to challenge association leaders to pursue the generative work of transformation. A graduate of the Johns Hopkins and Harvard universities,Jeff has pursued executive education at the MIT Sloan School of Management and Oxford University. www.principledinnovation.com
Lisa M. Hix, Esq. | Venable LLP
Ms. Hix concentrates her practice on counseling charities, trade and professional associations, and other non profits on a wide range of legal topics, including tax exemption, intellectual property, corporate governance, and antitrust, among others. Ms Hix has broad experience in the non-profit sector, having served in various capacities at nonprofit organizations, including as the Founding Executive Director of the Memorial Institute for the Prevention of Terrorism (MIPT) and Development Director of East Harlem Block Schools. This experience has included representation before Members of Congress and federal agencies. She also worked in the nonprofit practice of Allaire national law firm for four years before joining Venable. www.venable.com


