as•so•ci•a•tion

an organization of persons having a common interest.

If it were only that easy. They have boards, bylaws, governance, regulations, politics and personalities. There's no one size fits all model as you craft your RFP responses or pitch your products and services... You need to do your homework and bring a customized, strategic approach to each and every association customer.

How do you get there?

The Professional Convention Management Association's (PCMA) newly updated Certified Association Sales Executive® (CASE®) course. CASE is an online, interactive, self-paced, certificate course that fills your knowledge gaps and teaches you how to become an association mastermind. The course consists of 10 building block modules that systemically build your knowledge of association management, enhance your business acumen and ultimately prepare you to strategically align your products and services with your association customers.

The course culminates with you taking your collective association knowledge, building an account plan and presenting a consultative presentation to your chosen association customer. Learn more.

A special offer for AENC members

Sign up for this for PCMA's CASE Online course prior to December 15, 2012 and qualify for the discounted rate of $549 USD. This is a $250 savings from PCMA's published non-member rate.

Visit www.pcma.org/case/ncsae and follow these simple steps in order to receive the CASE Course at the NCSAE discounted rate.

Earn your CASE certificate designation today and earn the respect of your customers and colleagues.