WSET Level 3, Certified Experience Economist
Founder and Experience Designer
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With over 20 years in product development, marketing and leading innovation teams for companies like Herman Miller Inc. and Steelcase Inc, she has a proven background in sales, marketing, intrepreneurship and strategy.
As the founder of Questa Consulting LLC, she supports businesses in areas of strategy, culture, experience design. She specializes in working on behalf of companies to lead teams working with their customers to deeply understand their needs. The goal is to find new solutions related to market gaps, disruptive technologies and shifts in behavior. With a goal of creating new value for customers, and developing new revenue streams for the company. Her customers include Jones Lang Lasalle Technology, D-Ford a division of Ford Motor Company, Lenovo, Newground, Nitel; and other consulting agencies including Clareo Partners.
She is a certified Experience Economy Expert and has been trained in Design Thinking methods and frameworks through Steelcase and IDEO.
A graduate of Central Michigan University in marketing and advertising, she has continued her education with specialized leadership training such as, Leading High Impact Teams at Northwestern University’s Kellogg School of Management; a two-year global leadership development program with Steelcase; Global Effectiveness and Culture Building and Leading Distributed Teams with Wilson Learning. She and her husband, Tom, currently reside in Holly Springs NC, where her hobbies include golf, reading, travel and wine.