Shannon Groff

Shannon is a true mentor at heart, went to Appalachian State University and graduated with a degree in Secondary Education. She decided to try hospitality after one year of teaching in public schools and fell in love with the gift to serve others. Shannon has 25+ years in hotel sales, tourism promotion, event management, and revenue strategies. This includes being part of the opening team for the Raleigh Marriott City Center as well as leading the sale team for the Durham Hilton. Her love of sales and working with stakeholders brought her to Discover Durham where she led the sales team for the CVB and helped increase economic impact for the city. Shannon is a relationship builder and works with meeting planners, tour operators and corporate clients.
Her expertise in setting goals, creating strategies to achieve them and cultivating cultures, brings her to Greensboro. Shannon was born and raised in Smithfield and is proud to call North Carolina home. She is part of professional and community organizations such as AENC, MPI-CC, NCGBTA, NAMI and serves as the secretary for MAF. When Shannon is not working, you will find her on a hiking trail with her two daughters or at the dog park with her best buddy, Stella.