Organization Overview
Visit Greensboro is a trusted partner for association executives seeking a destination that blends value, accessibility, and quality. Centrally located on the East Coast, Greensboro is N.C.'s third-largest city. It features top-tier venues, 135 attractions, and a wide array of dining and entertainment options that help create successful and rewarding events. The city is also known for its incredible affordability, allowing planners to save up to 55% compared to larger metropolitan markets without sacrificing quality or service.
With nearly 11,000 hotel rooms across more than 98 properties, Greensboro easily accommodates gatherings of all sizes, ranging from intimate executive retreats to large-scale events. Planners can choose from multiple full-service hotels, including nationally recognized brands and local boutique properties equipped with extensive meeting space, ensuring they find the perfect fit for their needs.
Convention packages are anchored by the Sheraton-Koury Convention Center. As the largest hotel and conference center between D.C., and Atlanta, it provides an exceptional foundation for events of any scale. This premier venue is complemented by distinctive properties across the city that specialize in association meetings and conferences. Equally impressive is the Greensboro Coliseum Complex, which offers a mix of arenas, theaters, exhibition halls, and 250,000 square feet of meeting space to deliver ultimate convenience and versatility.
Beyond infrastructure, Greensboro’s strength lies in partnership. The CVB collaborates with associations to align goals, maximize resources, and elevate the attendee experience. Every event here not only drives measurable economic impact but also reinforces Greensboro’s role as a hub for connection and community advancement. Greensboro is easily accessible by major interstates, Piedmont Triad International Airport, and Amtrak rail. For associations, Greensboro is more than a place to meet — it’s where people belong.